The Right Title

Aircraft Crashes on Los Angeles Freeway. This is the headline of an article I see today on the New York Time home page. Sounds like a major event, doesn't it?

Click on the link, start reading the article, and you will see that the aircraft wasn't a plane but and helicopter. This is a tragic event: the pilot died in the crash, and I can't help to think that whoever crafted that title made it imprecise on purpose to lead people into thinking that this is a bigger story that it really is. Is this ethical, especially since this is a tragic event?